The web in 2016 accounted for 42% of sales growth in the U.S retail market, with total sales of $394.86 billion. This growth rate is the highest in the past three years. Total retail sales reached $4.846 trillion last year, an increase of 2.9% from 2015. Thereinto, the sales value from U.S customers on Amazon.com was $147.0 billion in 2016, an increase of 31.3% from 2015, according to Internet Retailer and Channel Advisor Corp. estimates.

This suggests that no.1-ranked Amazon accounted for 65.9% of the growth in U.S online retail in 2016, up 27.4% in the total retail market. So, retailers and brands needs to rethink their strategies to succeed online.

U.S E-COMMERCE SALES AND WEB’S SHARE OF TOTAL RETAIL IN 2012-2016 BASED ON THE FIGURES FROM U.S  COMMERCE DEPARTMENT

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