In the busy life, the time given to the sleep has become very precious. We usually feel tired and restless. Do you know how the people in different ages and economic groups assess their sleep? The following is the data got by Google Surveys.

• More than 21% of persons would put $7,000 for better sleep at least in a year.
• Those with a family income of $100,000-$149,000 are the most willing to take out $20 or more from their pocket to have a great sleep tonight.
• Those with the ages of 18-24 years old are the most likely to put $20 or more for a good sleep.
• Those over the age of 65 are not willing to spend one penny in their sleep tonight.

This survey shows that individuals who sleep the least, such as college students and young professionals, value most the sleep. It also shows that those with a high household income recognize the value of good sleep investment.

It is noted that 20% of individuals would spend $20 or more to get a good night of sleep. This suggests that these persons would pay $7,300 for a year of good nights of sleep. This data decides how much your customers would invest in your mattress protectors, mattresses, pillows and bedding.

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