The progress of the digital arena makes shopping become easier. With the surge of e-commerce sites, more and more shoppers turn to online shopping, just like Amazon,  increasing the competition for the retailers. And retailers’ existing processes will face bigger challenges.

The first challenge facing retailers is the multi-channel dilemma. With the advent of e-commerce and smartphones, customers have more options and start to involve in brands by various selling channels. It is very important for retailers to build an unified commerce platform to provide a full customer experience. Based on the survey in Indian, more and more people prone to get related information from the internet before making a buying decision. In the busy life, smartphone has been the primary tool to gather information. It allows customers to search information anywhere. A mobile app or mobile website for business has been the norm now. So it is very key for retailers to improve their online reputation.

Today, the biggest challenge for retailers is to drive traffic to their store. The store-based retail sales are decreasing, so it is necessary to develop the store function to add value to customers. With the decrease of mall shopping, the important point is how to convert on-lookers into buyers. In-store experience really works well to retain customers.

In addition, retailers also build a cooperation with their suppliers to gain more information and good business opportunities. If you are a home textile retailer, Spring Home Textile, a mattress protector manufacturer in China, will offer some helps to win the market.