Trump and Brexit: internationalization, but an different way

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Marks & Spencer unveiled its new strategy for post-Brexit and post-Trump phase: closing its poor performance stores outsite UK, and expand joint ventures and franchises in long-term planing. It also planning to stress on food sector in Europe – opening flagship store(to replace a two years Esprit store) on the Champs-Élysées, to attract tourist and local Parish to bring food to office desks or take home. M&S food store also include click-fit-collect facilities for apparels.

This mode is suited for suburbs of Manchester, Dublin or other large European cities.However, the logistics of short-life food retailing in Northwestern europe largely depend on the post-EU settlement permits.

Like most waterproof mattress protector manufacturers from China, we have always took an eye on macro-environment of international business. With high quality products in hand, would reasonable prices and efficient delivery still being welcomed by foreign market when tariffs and policies change the game rules.

 

Do Trump and Brexit change all that?

The growing antipathy to the present system of global trade was visible throughout the U.S. election, but hasn’t kept shoppers from H&M, Primark and Zara.

Like many voters in the U.S. election, many apparel chains don’t see the past few years of overseas expansion as altogether positive. But they can’t unmake the world outside their home country, and if they’re going to be successful in the future, their plans must involve much contact with the rest of the world.

Whatever their rhetoric, neither Trump nor Brexit advocates really want their country locked away from the world, but both the U.K. government and the new U.S. Administration are determined to change the regulations controlling how their countries trade with everyone else.

The real challenge for apparel businesses isn’t how loudly they can complain about Trump or Brexit: it’s adapting their global plans to the changing political environment.

After all, what’s marked the apparel industry winners from the losers is how well they’ve adapted to the changing shopping environment over the past 20 years.

Spring Home Textile has been a supplier and manufacturer of waterproof mattress protectors for brands like Marks & Spencer for many years. Rely on its innovative and quality service, its products are always welcomed in the market.

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