Under the background that consumer behavior are key to business development, nearly have of consumers claimed in study that they are willing to pay more for products are manufactured “green”. Based on statistics, Americans has spend as much as $43 billion on organic. As a marketing guy, I understand how sustainability efforts are always difficult to implement, even for huge brands ceaselessly doing better for environment. At textile manufacturer Patagonia, sustainability lies in building the best product and cause no unnecessary harm for the environment.
The problem for many companies, on the other end, is to tell a sustainability story, since their will be no hard evidence. However, If the story is told in a really clear way, and it is true, the purchasing will make a difference.
At Huangshan Spring Hometextile, there always have a mission around sustainability. Spring has made more sustainable products in last few year, and developed natural bedding collections.
As a china based waterproof mattress protector manufacturer. Huangshan Spring Home Textile, worked ceaselessly to further our research and developing innovative bedding products, to make your business development easier.