After opening its first store in Shanghai and Beijing in February 2014, New Look, announcing plans to expand 50 more stores in China by March 2017.

New Look, owned by South Afican billionaire Chirsto Wiese, has over 850 stores globaly, including over 500 stores in the UK. Although their first quater revenues decreased 4.2%, the retailer maintains confidence because there has been influences for consumers in China.

Like most foreign brand in China, New Look planing to have local-for-local manufacturing model for their Chinese market. This sourcing strategy, trying to replicate by Zara and Under Armour, ensure local-like products deliverd to store quickly. Spring Home Textile is a reliable local mattress protector manufacturer in China. It’s a efficient way to contact them for local manufacturing and sell in Chinese market.

According to Sven Gaede, managing director of New Look International, Chinese customers tend to driven by trends from South Korea and Japan, find the trend and fill them into local store quickly is important. As high as 85% of retail sells is made in this way.

However, the bullish growth plans looks impossible for local sourcing experts, due to the difficulties to find stores, given the fact the Uniqlo and H&H also wants to add hundreds more shops.

Apart from offline behaviors, New Look appears in online business as well. It lanched  online store on both Tmall and JD.com in 2015. With more than ten years experience, Spring hometextile can help to start you business in China both online and offline.